CRISIS MANAGEMENT PLANS
Every crisis situation can have a negative impact on a company’s short and long-term reputation, financial performance, and overall longevity. Therefore, it is critical that a crisis management response framework be in place long before a crisis occurs. An effective Crisis Management Plan can result in:
- Accelerated resolution of a crisis
- Minimized negative profile or public image
- Reduced business interruption
- Enhanced public image
- Unaffected financial performance
A company’s credibility and reputation is heavily influenced by the perception of their response during crisis situations. TRP's Crisis Management Plans:
- Establish a framework and structure to clearly identify lines of authority for the Crisis Management Organization
- Define criteria for classifying levels of response
- Establish standardized notification and activation procedures
- Identify roles and responsibilities for Crisis Management Team members and other key personnel
- Provide integrated contact self-verification tools to ensure contacts can be promptly notified
- Define crisis communications and stakeholder management guidelines
- Allow for a comprehensive understanding of response actions based on specific crisis situations
- Provide guidance in the event of multiple simultaneous incidents
- Establish streamlined, intuitive, logical, secure, and user-friendly navigation
- Displays instantaneous updates, ensuring the most up-to-date information is immediately viewable by plan users
TRP’s proprietary database-driven, web-based planning systems can be utilized to deliver crisis management plan information to select crisis management team members, or an entire organization. TRP developed this user-friendly system and methodology to enable Crisis Managers to:
- Reduce plan and program maintenance and development costs
- Provide secure plan access to those who need it
- Display and navigate plan content electronically
- Provide enhanced navigation with logical content links
- Integrate multiple response plans into a common system
- Facilitate the use of existing plans for training and exercises
- Seamless integrate crisis management plans with other plans types, including Business Continuity Plans, Fire Pre-Plans, Emergency Action Plans, Security Plans, Severe Weather Plans, and others